ALICE &
OLIVE

H&S created a partnership between Booking.com, a global leader in travel e-commerce, and alice + olivia, a New York-based contemporary brand, for New York Fashion Week. Tasked with developing a fresh approach, H&S crafted a memorable brand experience that merged fashion with travel by concepting and producing "Passport to Wonderland," an innovative fusion of style and hospitality. Industry elite were hosted aboard the branded "Fashion Yacht" for a memorable night at Pier 59 - the "first stop" on an interactive journey to faraway destinations. The yacht was later made available on booking.com where one lucky winner was able to book a stay on the luxurious accommodation.